Square is rolling out a new service for online sellers that aims to address the common e-commerce affliction of crappy product photography. Using a combination of robotic arms and high-end camera equipment, the Square Photo Studio offers sellers professional-level product photography for a fraction of what it costs to hire a photographer.
For $9.95, any online merchant -- not just those that use Square's suite of products -- can send in a product and have it robotically photographed, and Square will send back a pack of three high-res, multi-angle digital images in under 14 days. Sellers can also purchase a spinning, interactive animation for $29.95.
\"Without being able to physically touch a product, photography is an essential component to selling online, whether on your online store or on other channels like Amazon, Etsy, and Instagram,\" said David Rusenko, GM of e-commerce at Square. \"We built Square Photo Studio because we don't want anyone to be priced out of professional product photography. We're always working on new and exciting ways to give online sellers access to the tools they need to make a sale - regardless of what channel they're selling on.\"
For Square, the photo service is a logical progression into a niche market, but also a move that opens its ecosystem to potential new customers. Online sellers drawn to the photo service are most certainly targets for upsellING, and Square will no doubt have its burgeoning product portfolio only a few clicks away.
Payments innovator Square has launched a new offering for small businesses that takes them outside the payments box. Square Photo Studio leverages robotics technology to provide sellers with a more affordable alternative to traditional photography, according to the company.
As traditional photography can often times be time-consuming and cost-prohibitive, Square Photo Studio enables sellers to submit a product and have it robotically photographed in under 14 days and at one tenth of the average cost. A win for both players, sellers find benefit in the affordability and accessibility, the company said, while it enables Square to expand their brand and value-add services to their clients. 1e1e36bf2d